We were approached by Smirnoff’s PR team to produce a campaign ahead of the launch of their new Smirnoff Ice Lavender Lemonade flavour—timed perfectly with the buzz of Taylor Swift’s Eras Tour hitting Australia. Inspired by the dreamy, pastel tones of Lavender Haze and the energy of Swift’s fanbase, we brought the campaign to life through playful, pop-forward visuals that tapped into the cultural moment. The result was a scroll-stopping series that blended flavour, fandom, and fun—just in time for Swiftmania.