We teamed up with Portobello PR to create an immersive event for e.l.f. cosmetics. The aim was launch a new Jumbo size for e.l.f. top seller’s Power Grip Primer with a sensorial space inspired by the product’s texture and benefits. Interactive stations like the Grip Queen gymnastic rings, the Sticky as e.l.f wall target, the Green Jelly ball pit, and the Anti-Gravity Station got the attendees interested in all the Power Grip’s range of products. A separate purple Holy Grails zone showcased top-sellers with makeup artists for live demos. The cohesive turquoise experience included music, food, and content- ready moments. The activation boosted engagement, social buzz, and positioned e.l.f. as bold and customer-focused.