Buen Taco was a playful late-night pop-up taqueria by Quick Brown Fox Eatery in Pyrmont, opening during Sydney’s second lockdown as a takeaway-only joint. Ben and Anna approached JSG Agency to create a fun, bold and cheeky brand that would lift the spirits of patrons during this time. We approached this project as a modern take on Mexican street food, and worked with contrasting colours and playful illustrations to give the brand some real personality.