Viral Aussie comedians The Inspired Unemployed engaged JSG Agency to conceptualise, direct, and produce the campaign imagery for the launch of their now hugely successful venture, Better Beer. Centred around their larger-than-life personalities, the shoot brought the brand to life through playful, offbeat visuals and candid moments with their close-knit group of friends—many of whom regularly feature in their content. The result was a highenergy two-day production filled with laughs, good mates, and a campaign that generated serious buzz.